His hiring is considered a coup for the popular mobile video app.Īlthough TikTok’s parent company, ByteDance, is incorporated in the Cayman Islands, it was founded in China and is based there. Kevin Mayer, new TikTok CEO, has been head of Disney’s direct-to-consumer and international segment since 2018. Combined, the four TikTok influencers have an audience of nearly 47 million followers.Ĭompany Town He helped expand Disney’s empire. efforts among prominent TikTok influencers to get people off the platform. The move is significant because it is one of the first organized U.S. They declined to disclose their investment level. Fellow TikTok creators Griffin Johnson, Noah Beck and Anthony Reeves are also signing on as Triller advisors and are equity shareholders. The actor and performer has been hired to be chief strategy officer at L.A.-based Triller, a music video app that counts rappers such as Snoop Dogg and Lil Wayne as investors. and other countries’ governments’ concerns over TikTok - and given my responsibility to protect and lead my followers and other influencers - I followed my instincts as an entrepreneur and made it my mission to find a solution,” Richards said. The Studio City influencer, along with other TikTok creators, announced Tuesday they are moving to a rival app, L.A.-based Triller, and will encourage their millions of fans to join them there. Since then, Richards, 18, has amassed more than 20 million followers on the popular video streaming app.īut now Richards has decided to leave the platform that made him a star, citing growing concerns about TikTok’s Chinese parent company ByteDance and how it manages user data. When Josh Richards first began posting lip-syncing videos as a high school freshman four years ago, he never imagined he would one day become a huge TikTok star.
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